One of the biggest issues many businesses experience with their website is a healthy amount of visitor traffic—but a lack of conversions. While healthy traffic is a good thing, the lack of conversions means a lot of money is being left on the table. So why are all of these visitors not converting into customers?
Website conversion optimization is all about making small yet impactful changes that encourage users to take action—whether that means signing up for a newsletter, making a purchase, or clicking a call-to-action (CTA) button.
The good news? You don’t need a full website overhaul to improve conversions. By implementing a few quick fixes, you can turn more visitors into leads and sales. Below, we’ll cover three simple but effective ways to optimize your website for conversions.
Streamline Your Forms for More Sign-Ups
Industries that can benefit from this practice: Professional services businesses looking to generate more leads through form submissions contacts on the website.
Many businesses rely on website forms to collect leads—whether it’s for newsletter subscriptions, free consultations, or quote requests. But if your form is too long or confusing, potential leads will abandon it before hitting the “Submit” button.
However, a streamlined, user-friendly form removes obstacles from the conversion process by making it easy for visitors to provide their information.
How to Optimize Your Forms for More Conversions:
- Keep it short and simple: Only ask for essential information. For example, instead of requiring a full name, phone number, and company name, just ask for an email address and first name.
- Use a compelling Call To Action (CTA) message: Instead of generic text like “Submit,” use action-driven phrases like “Get My Free Consultation” or “Join the VIP List” that encourage visitors to click the button.
- Make sure the format is mobile-friendly: Ensure the form is easy to fill out on a smartphone. Include large input fields and a format that adjusts to the size of the screen for easy viewing.
- Test different form placements: Not sure which location is best suited for optimal submissions? This is where A/B testing can provide the answer. Try placing your form at the top of your homepage, in a pop-up, or on a dedicated landing page. Then you can determine which placement works best.
Enhance Product Pages for Improved Sales
Industries that can benefit from this practice: eCommerce businesses looking to increase their sales.
For eCommerce websites, product pages play one of the most important roles in conversion rates. If a product page lacks details, credibility, or clear purchasing steps, potential customers may become frustrated. A lack of information may also lead visitors to question the site’s trustworthiness. In either case, the potential customers leave the site without making a purchase.
These issues are easily corrected with a well-optimized product page. When product pages are enhanced with relevant information and high-quality images, the pages build buyer trust, answer customer questions, and make the online purchasing process seamless.
How to Optimize Your Product Pages
- Write compelling and relevant product descriptions: Instead of just listing features, highlight benefits. For example, “Made from 100% organic cotton for ultimate comfort” is more persuasive than “100% cotton material.” Also, write original product descriptions instead of relying on the manufacturer’s copy. This helps set your site apart from the competition.
- Use high-quality images and/or videos: Show products from multiple angles, and if possible, include a short video demonstrating the product in use. Refrain from using AI or stock images as these sometimes impact the trustworthiness of a site or product.
- Leverage customer reviews: If possible, display testimonials and star ratings to boost credibility. A study by Spiegel Research Center found that products with reviews have a 270% higher chance of being purchased.
- Simplify the checkout process: Reduce cart abandonment by offering guest checkout, multiple payment options, and clear shipping information. A complicated purchase process that’s hard to follow can frustrate visitors and compel them to abandon their cart.
Make CTA Buttons Impossible to Ignore
Industries that can benefit from this practice: All industries seeking to use their website to collect leads or make sales.
CTA buttons guide visitors toward the next step, whether it’s signing up for a service, requesting a demo, or making a purchase. If your CTA buttons are hard to find or unappealing, visitors may not take the desired action.
To improve your site’s conversion opportunities, implementing well-designed CTA buttons can help by being more visible, providing clear direction, and encouraging immediate action that turns visitors into customers.
How to Optimize Your CTA Buttons
- Use contrasting colors: Your CTA button should pop against the background. If your website is mostly white, try an orange or yellow button to have it stand out.
- Place CTAs above the fold: Users shouldn’t have to scroll to find your main CTA button. Place it where it’s immediately visible to compel clicks that lead to conversions.
- Test different CTA messages: Instead of “Click Here,” try “Get My Free Guide” or “Start My Free Trial.”
- Create urgency: Adding words like “Limited Spots Available” or “Offer Ends Soon” can encourage immediate action from visitors.
Small Changes Can Make a Big Impact
Website conversion optimization doesn’t have to be complicated. By making simple improvements to your forms, product pages, and CTA buttons, you can drive more sign-ups, sales, and engagement—without a major website redesign.
If you’re not sure where to start or are hesitant to make these implementations on your own, that’s ok. Results Repeat is ready to help you. We specialize in optimizing websites for conversions, ensuring you get the most out of your traffic.
Contact us today to book a Free Strategy Call to learn how our team can help boost your conversions!
