As a small or mid-size business, you want your website to hold its own against the competition. That’s why you invested your time into launching an organic (AKA unpaid) search campaign. Ultimately,...
3 Indicators of Organic Search Success
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Do You Need To Know Your Target Audience for SEO?
One of the most common questions many business owners ask is “Do I need to know who my target audience is for my SEO marketing to be effective?” Since the answer to this question is multi-layered...
Why You Shouldn’t Target Everyone: Segmenting and Casting a Smaller Net
Reaching the right audience is essential for digital marketing. However, many businesses fail to find their audience. Instead of targeting their marketing campaigns to reach, engage and convert...
When and Why to Include an SEO Team During a Website Rebuild
There’s one thing that every website has in common: it doesn't age gracefully. Even the best websites eventually fall victim to such issues as slower speeds and outdated content. Over time, an...
Paying for a Premium SERP Spot While Your SEO Ramps Up
Implementing a Search Engine Optimization (SEO) strategy for your website is extremely important for small and mid-sized businesses for many reasons. Primarily, it’s one of the most budget-friendly...
SEO vs. SEM in Digital Marketing: What’s the difference?
When determining the best digital marketing strategies, it is important to understand the different benefits of SEO and SEM.
How to Get Website Traffic in a Zero Click Search World
As its name implies, the goal of Search Engine Optimization (SEO) is to achieve high rankings for your website on search engines, especially Google. You earn those high rankings by optimizing your...
FAQ about FAQ
Do your website and digital marketing campaigns answer your users' most frequently asked questions? Whether you are working to increase apartment lease-ups through your web marketing, or improve...
Why Conversion Tracking Matters for Your Business
Your website launched and it looks great, but now what? Is your online presence making any contribution to your bottom line? How can you tell whether you’re getting leads through your website, or...
What is Schema Markup?
If you’ve been working with a digital marketing agency, or have been researching how search engine optimization works, you might have heard the terms schema markup, JSON-LD, structured data, rich...
How to Grow A Website | Phases of Website Traffic Growth
Growth of Your Website and Brand We know designing a brand-new website or rebuilding your current one can seem overwhelming and that when it comes to website traffic growth, generating 100 visitors...
How to use Google Rich Results Test Tool
Just about a year ago, in July of 2019, we posted a blog about using Google’s Structured Data Testing Tool. The very first sentence of that post at that time stated the following: “Google is...
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