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Advertising on Meta’s platforms (Facebook and Instagram) is one of the most effective ways to connect with your ideal audience. But here’s the catch: not all ads are created equal. For business...
Are you thinking about summer promotions for vacation properties, summer camps, or e-commerce product deals? It’s never too early to get started. Summer will be here before you know it. Now is the...
Have you been weighing the options between organic and paid social media but not understanding the difference? Organic social media is content curated to reach followers through content shared at no...
As we continue to see increased popularity in social media, it can become quickly evident you should be utilizing social media advertising as a tool in your digital marketing arsenal. From nurturing...
Empathy marketing is a strategy that has gained popularity among marketers over the last several years, but it’s never been more relevant and necessary than in 2020, the year of COVID-19. What Is...
How active is your business on social media? Many of our clients simply don’t have time or staff to dedicate to a posting schedule or content creation because they’re loaded with other day-to-day...
Back in December, a big announcement was made in the paid social realm: Facebook removes ad targeting options in order to protect its users from discriminatory advertising. Over 5,000 targeting...
Facebook advertising offers a host of benefits for your business. If you’ve been working with a PPC management agency, but haven’t been convinced on whether you should invest in Facebook...
Internet Security Updates Part III: Changes in Facebook's Ad Targeting In our three-part series about upcoming security changes, we've covered two important upcoming changes: SSL and GDPR...
Buying followers on social media platforms is big business. Many celebrities, social influencers, and event marketing companies buy followers to increase their clout on social media. While this...
Recently, Facebook rolled out a new change to specific posting capabilities in an effort to reduce viral fake news. Until recently, users who were posting a link to a Facebook page could change the...
Using Instagram for business just got easier. Instagram has finally announced a new suite of business tools for their users. In a blog post earlier this month, the social media powerhouse detailed...
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